| Audience-first media measurement means we count and report the viewing habits of everybody, everywhere, so you have the information you need to conduct your business. | | Our audience-first media measurement is built around four key elements: | Being accurate: | We combine our robust, persons-level panels with the most advanced data science to enable true comparability across all platforms, while deduplicating audiences to give the industry a clear picture of who’s watching what. | | | | Being equitable: | We measure all audiences across race, ethnicity, income, and geography, including harder-to-measure minority communities that are often ignored or excluded. | | | | Being unbiased: | We are fully independent, and only beholden to the audience. We provide an objective accounting to ensure a level playing field for all media buyers and sellers. | | | | Being reliable: | We are the only company currently committed to regular audit and validation across national, local, and digital measurement. | | |
| | As the industry leader and currency of choice, we are committed to audience-first measurement, and continually innovating to help move the industry forward. | | Learn more about Nielsen’s dedication to putting the audience first, and how it benefits you at Nielsen.com/GetTheFacts | | | | | | Copyright © 2022 The Nielsen Company (US), LLC. All Rights Reserved. |
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