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Today's Top 10 Stories
#1   Nielsen Reveals Streaming Ratings
    Nielsen unveiled its first findings on viewership of TV shows on streaming services like Netflix and Hulu, providing data about select programs to media partners at a conference in Las Vegas. Netflix and its competitors have been very secretive about their ratings.
Why This Matters: Nielsen provided viewership numbers for a handful of streaming shows, including the Netflix original series Orange is the New Black. According to the company, 6.7 million people watched the shows season-four premiere from June 17-19. If it were on cable, it would rank second only to HBOs Game of Thrones.
5 Takes: WSJ | Variety | CNet | THR | The Verge

#2   WRAL Launches ATSC 3.0 4K Signal
    WRAL, Capitol Broadcastings NBC affiliate in Raleigh, N.C, announced yesterday that it has launched a new ATSC 3.0 TV station, making it the first commercial TV station to broadcast using the new standard.
Why This Matters: While ATSC 3.0 receivers remain commercially unavailable and the standard itself is not fully finalized, broadcasters consider ATSC 3.0 a necessary advancement for over-the-air television. It is designed to deliver 4K Ultra HD resolution, high dynamic range, and wide color gamut, as well as personalized, object audio and advanced emergency warnings.
2 Takes: B&C | TVT

#3   Lionsgate to Acquire Starz for $4.4 Billion
    Lionsgate announced that it has agreed to buy Starz for $4.4 billion in cash and stock, creating what the companies called “a global content powerhouse positioned to capitalize on growth opportunities worldwide.” The deal is expected to close by the end of the year.
Why This Matters: Starz reaches 24 million U.S. subscribers while the Starz Encore Network has 32 million subscribers and five streaming services. The union will leave Lionsgate with a 16,000-title film and television library with, including 87 original series on 42 U.S. networks.
5 Takes: MCN | L.A. Times | Variety | Deadline | THR

#4 NBC Olympics to Mix VR Into Coverage of Rio Games (MCN)

#5 U.S. Consumers Praise OTT TV Customer Service (Advanced Television)

#6 Sling TV Adds Color to Multi-, Single-Stream Packages (MCN)

#7 Netflix Brings Back Lost in Space (B&C)

#8 Is Live Streaming Becoming A Real Business? (Tubefilter)

#9 OTT Will Force Traditional TV To Move To On Demand, Free Up Broadband (Media Post)

#10 Netflix Says Firm Continues To Look Into Entering China (Reuters)

THE CHATTER
"Last month, the FCC had no problem approving not one, but two multibillion dollar cable mergers. Last year, it signed off on AT&Ts acquisition of DirecTV. Yet, it now gets the vapors at the prospect of a newspaper in Scranton, Pa., owning a single radio station... [G]iven current trends, it is likely that the Commissions newspaper/broadcast cross-ownership restrictions will outlive the print newspaper industry itself."
FCC Commissioner Ajit Pai

Blog Post of The Day
Why Seasickness Could Sink Virtual Reality
By Dan Schechter, The Wrap (Guest Blog)

This blog post highlights the dirty secret of virtual reality (VR) we need to solve its nausea problem. As people learn in business school, it is best to avoid designing products that make customers vomit (tequila being perhaps the only successful product exception to this rule). More

The Washington Times
@WashTimes

8-second downloads: Tech leaders cite speed, connectivity of future 5G network http://goo.gl/z4xntN

Event Updates
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September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL
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OnDemand Summit
September 29, 2016 | Manhattan NYC, An Affinia Hotel | New York , NY
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NYC Television and Video Week

Virtual Reality 20/20
October, 17, 2016 |The TimesCenter | New York , NY
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B&C Hall of Fame
October, 18, 2016 |Waldorf Astoria | New York , NY
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October, 19, 2016 |Grand Hyatt | New York , NY
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Next TV Summit
October, 19, 2016 |Grand Hyatt | New York , NY
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Hispanic Television Summit
October, 20, 2016 |Grand Hyatt | New York , NY
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The Diversity Discussion
December 5, 2016 |Convene Conference Center | New York, NY
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