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| A salute to the ones who 'weren't supposed to be here' By Patrick Coffee The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night. Read more » |
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| 75 years of endorsements—all for free By Robert Klara |
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| Brandshare Content From Skimlinks | | 2016 holiday ecommerce report |
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| Cautionary tales indeed By Tim Nudd |
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| Adweek's 2016 Brand Visionary on his persistent drive By Katie Richards |
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| It helps that she was an early adopter By Sami Main "Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. Read more » |
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| The 8-episode series will be set in present day By Jason Lynch A year and a half after wrapping his iconic TV series Mad Men, the show's creator, Matthew Weiner, has finally picked his next TV project. Read more » |
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| Highlights accessibility for younger consumers By Christine Birkner Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky labels, ... Read more » |
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| Featured Jobs | | American National Standards Institute Midtown Manhattan | | GlassView New York City, New York (US) | | E. & J. Gallo Winery Modesto, California (US) | | Silverlight Digital LLC New York City, New York (US) | | Silverlight Digital LLC New York City, New York (US) | | |
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| Average price of prime-time spot fell 7.6% By Jason Lynch The demise of last fall's two biggest fantasy football players turned into an ugly reality for broadcasters' bottom lines in September. Read more » |
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| Advertising director is making airline ads fun again By Katie Richards In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also reached out ... Read more » |
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| And introduces a new tagline: 'Further' By Jason Lynch National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company. Read more » |
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