| Even if it means sacrificing everything | Shell's energy is low |

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Hi John, here's what you need to know for December 23rd in 3:11 minutes.

☕️ Finimized over a warm cup of cocoa at the Santa Claus Village in Rovaniemi, Finland (-6°C/21°F 🌨)

Today's big stories

  1. The last quarterly update from Nike’s outgoing CEO didn’t impress investors much
  2. Uber’s ex-CEO has sold more than $2.5 billion of the newly public company’s stock over the past two months – Read now
  3. Oil major Royal Dutch Shell becomes the latest energy company to slash the value of its assets in the face of lower oil and gas prices
1/3

Whoa Whoa Whoa!

Whoa Whoa Whoa!

What’s Going On Here?

‘Twas the week before Christmas, when all through the house, a sportswear giant was reporting... better-than-expected quarterly earnings. And investors heard it exclaim, ere it drove out of sight: “Merry Christmas to all, and to all a good Nike!”

What Does This Mean?

Last quarter, Nike’s (yes, we know) total revenue was up 10% and its profit up 35% from the same time last year. That was partly thanks to limited edition Air Jordan sneakers which propelled the brand to over $1 billion worth of sales for the first time.

But in North America, where Nike makes 40% of its revenue, its growth actually fell short of expectations. Tariff-influenced higher product prices could’ve been to blame, but investors might also be worried about competition from the likes of Adidas. That could explain its stock’s slight fall late last week, even though Nike now expects its annual revenue growth to be higher than forecast.

Why Should I Care?

For markets: A thirteen-year run ends.
Nike’s recently courted controversy with divisive ads and the reveal of women's mistreatment at its now-shuttered training center. But you wouldn’t know it: the company's stock has risen some 700% versus the US stock market’s 125% in the thirteen years under its outgoing CEO (tweet this). Nike’s investors will hope the incoming CEO can bring about another big upswoosh in value. And there’s no reason he won’t be able to just do it: his background leading eBay should certainly help Nike’s already-impressive ecommerce business, which grew 38% last quarter.

The bigger picture: Ready… set… sell!
This decade was dominated by China’s rise as a global superpower. So Nike’s next decade will likely rely on convincing the country’s increasingly well-to-do consumers to spend more on sports and athleisure products. It’s already made headway: Nike's Chinese sales last quarter were over 20% higher than the same time last year, despite the twin disruptions of civil unrest in Hong Kong and an ongoing – though now simmering – trade war.

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2/3 Premium Story

Lock ‘Em Up

“Lock-up periods” typically prevent early investors from selling shares in a company for six months after its initial public offering. But the former CEO of Uber has demonstrated just how much impact subsequent insider sales can have on a newly public company’s share price…

Get the full story in the Finimize app

🧘‍♀️ The new year is about growth

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This sponsored section wishes you a merry Christmas.
3/3

What The Shell, Dude?

What The Shell, Dude?

What’s Going On Here?

Late last week, energy giant Shell announced it’s slashing the value of several parts of its business in response to weak oil and gas prices. Not cool, man.

What Does This Mean?

The rise in US natural gas production – much of it a byproduct of oil-drilling – is causing a global supply glut that’s pushed prices to multi-decade lows. That’s forced many energy producers to consider revaluing many of their natural gas fields. And in light of that thought experiment, Shell – one of the largest natural gas producers in the world – cut the value of several parts of its business by $2 billion.

The company had some other bad news to share, too: it warned that profits at its petrochemical business would be lower than originally expected due to a weaker global economy. Investors are now getting nervous that lower earnings will impact the company’s ability to reduce its debt and meet the share buyback targets it’d promised. And given how unpredictable the company’s financial results tend to be, those worries might not be entirely misplaced.

Why Should I Care?

For markets: Back in my day… 
Oil and gas companies make up around 4% of the US stock market these days, down from over 10% a decade ago. And that’s not just down to an oversupply which has persisted despite years of production cuts. They’re also falling out of favor with investors amid fears that electric vehicles and renewable energy – along with new government regulations addressing climate change – will cripple both fossil fuel demand and energy companies’ futures.

Zooming out: Less of the negative energy, please.
Shell’s not the only major energy company reassessing how much its businesses are worth: this year alone has seen US giant Chevron slash the value of its assets by $11 billion, Spain’s Repsol by $5 billion, Britain’s BP by $3 billion, and Norway’s Equinor by $2.8 billion.

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💬 Quote of the day

“Aren’t we forgetting the true meaning of Christmas? You know, the birth of Santa.”

– Bart Simpson (a ten-year-old mischief-maker)
Tweet this
🤔 Q&A

“What exactly is a bond yield?”

– Kes in Nigeria

“A bond yield is, essentially, its return. It’s the amount the bond pays its investor each year in interest, expressed as a percentage of its current price. If, for example, you buy a bond for $100 that pays you $5 a year, it has a yield of 5%. So it makes sense that when the price of a bond goes up, its yield goes down (and vice versa): if that same bond is now sold for $105, its yield would be just 4.76% (5/105). But keep in mind that yields aren’t the bond’s interest rate.  You’d get paid more on your savings in a bank if interest rates went up, but that’s not true of bonds: even if the yield changes because of an increase or decrease in the bond’s price, the amount you get paid never does.”

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