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| Work from W+K debuts ahead of the Grammys By Kristina Monllos Nike is using its platform as one of the biggest sports brands in the world to tout a message of equality. The brand has launched a new 90-second spot, from Wieden + Kennedy in Portland, that "encourages people to take the fairness and respect they see in sport and translate them off the field," according... Read more » |
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| New work from BBDO New York By Katie Richards |
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| Supercell and Apple top the list, Watson visited Sesame Street, and a few Super Bowl ads got early starts By Tim Nudd |
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| CP+B adds to its award-winning campaign By David Gianatasio |
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| Provides discounts proportionate to customer loyalty By Robert Klara Last year, CheapCarInsurance.com conducted a survey to see how adept Americans were at auto repair--basic stuff like knowing how to change a flat tire or knowing the difference between a carburetor and an AC compressor. The results were pretty dismal. Among the findings: When it came to a procedure as straightforward as changing the car's... Read more » |
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| Brands need to leverage the emotional attributes of the Big Game By Mike Reisman By way of introduction, I'm a crusty old veteran of the sports marketing business--old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I'd be waiting 38 years and more for the next one). Along the way, I've... Read more » |
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| Brand solves a very sticky packaging problem By Robert Klara If you've been to a deli, stood on a grocery checkout line, bought a coffee at Starbucks or visited the snack bar on an Amtrak train, chances are you've seen a Kind bar for sale--and we mean really seen one. The ubiquitous, all-natural fruit and nut bar is known for its crystal-clear wrapper that puts... Read more » |
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| Featured Jobs | | Liquisite- eMazzanti Hoboken, New Jersey | | Creative Circle Minneapolis, Minnesota | | SourceMedia Rosslyn, Virginia (US) | | BBC World News Flexible - wherever the best candidate is | | American National Standards Institute Midtown Manhattan, New York City | | |
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| Congressional Oversight Committee calls for aide to be disciplined By David Griner By encouraging Fox News viewers to "buy Ivanka's stuff," White House spokeswoman Kellyanne Conway's statements "clearly violate the ethical principals for federal employees," according to a bipartisan letter from two key members of Congress. Filed late this afternoon, the letter from the leaders of the U.S. House Committee on Oversight and Government Reform encourages disciplinary... Read more » |
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| Unruly's ranking measures everything from brand perception to purchase intent By Tim Nudd Video ad tech company Unruly introduced a new combined metric this year, EQ Score, to rank ads based on their "likely emotional, social and business impact." Applying the EQ Score to the Super Bowl LI commercials, Hyundai came out on top--creating what Unruly called the "most effective ad" of Sunday night. Unruly used a survey... Read more » |
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