Nike has learned firsthand that there truly is no way to beat a Londoner. Activewear brand LNDR, based in East London, won a trademark suit against Nike to have the "LDNR" abbreviation pulled from its Wieden + Kennedy-created "Nothing Beats a Londoner" campaign. The "LDNR" term is obviously very similar to the lesser-known company's name....
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July 26, 2018
Advertising & Agency Daily
Your overview of the agency world
Nike Loses the Right to Use ‘LDNR’ in Its ‘Nothing Beats a Londoner’ Campaign From W+K
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