A Little Controversy Pays Off For Nike; Plus Amex Tempts Millennials With Food; Household Wealth On An Upswing | | | | | | | | | | | | | Maison Me's AI-Assisted Clothing Customization | | When one thinks custom-created fashion, the first thought probably isn't about artificial intelligence or smart machines. But Maison Me is hoping to change that, according to CEO Anastasia Sartan, because even though humans are the best at designing and sewing, AI can help the designer understand what a customer wants and needs a lot better than they can on their own. It's a pitch Google clearly liked — enough to invest in bringing the fashion platform to Google Assistant's roster. | | |
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| | | | | | | Try-Before-You-Buy, eCommerce-Style | | eCommerce websites are bringing the experience of the fitting room into consumers’ homes through try-before-you-buy experiences. Try.com allows consumers to pick out items to try through multiple retailers’ websites or mobile apps. Ankush Sehgal, Co-founder and CEO, explains how the concept works — and how it could reduce friction at checkout. Read More... | |
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| | | | | Lease-To-Own Services Make A Comeback | | Online retailers are trying on a new payment option for size: Overstock.com and Sears have brought lease-to-own options to their eCommerce websites. The modern offerings, which are meant to complement existing payment options, come with modern features like online estimator tools. How does lease-to-own fit into these retailers’ overall payment strategies? Read More... | |
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| | | | | | Getting Used To The Next Big Thing | | Some digital innovations are obvious improvements — easy shipping, omnichannel retail connections, faster payments, more transparency. Some innovations may take more time for consumers to warm up to — say, automation. For others, it remains an open question as to whether customers will ever be ready for them. Read More... | |
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