Nike and Wieden + Kennedy's The Lodge have unveiled what they believe is a glimpse into the future of retail with an experience in New York City that lets visitors design their own one-of-a-kind sneakers, which are ready to wear in less than 90 minutes. The Nike Makers' Experience (it it invite-only at the moment)...
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Adfreak
September 06, 2017
Today's highs and lows of creativity
W+K's The Lodge experiments with AR, object tracking and projection
By Tim Nudd
Nike and Wieden + Kennedy's The Lodge have unveiled what they believe is a glimpse into the future of retail with an experience in New York City that lets visitors design their own one-of-a-kind sneakers, which are ready to wear in less than 90 minutes. The Nike Makers' Experience (it it invite-only at the moment)...
Read more »
OOH work comes as platform invests in more comedy
By Tim Nudd
Promoted Content by Adobe
Streetwear is coming, too, in partnership with Telfar
By David Gianatasio
Mother's latest 'epic' MoneySuperMarket spot
By Erik Oster
Hope they know how to fish
By Angela Natividad
Sweden is a consistent high-ranker in quality of life, sitting at No. 2 in the OECD Quality of Life index, with 81 percent of its 9.5 million people reportedly in good health. What's its secret? Visit Sweden and Turistr?det V?stsverige (the West Sweden Tourist Board) are banking on the country's closeness to nature. And it's...
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