| | | | | First Things First | | July 31, 2020 | By Jess Zafarris |
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| Big Tech Earnings Updates | |
One day after Amazon, Apple, Facebook and Google testified during congressional antitrust hearings, the four behemoths released their earnings reports. Here's some quick takeaways: - Google parent company Alphabet saw its first year-over-year drop with a 1.5% decline. However, the drop was still smaller than projections suggested. [Read more here.]
- Facebook and Apple fared much better, with both posting an 11% year-over-year increase. Facebook outperformed both expected revenue and user growth for Q2, with nearly all of its earnings from ad revenue. The increase marked a record quarter for Apple, with boosts notably coming from its fast-growing services including Apple Music and iCloud.
- Amazon revealed its net sales were up 40% year over year to $88.9 billion and net income jumped $5.2 billion. [Read more here.]
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| Premium | 6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint | |
Not long after director Los-Angeles Brad Lubin was hired to direct a space-themed campaign for Russian brand Baltika Brewery with agency Slava Moscow, travel to the country was suddenly barred due to the pandemic. Here are a few of the lessons Lubin learned in the process of directing from more than 6,000 miles away: - A reliable audio link is even more important than video for maintaining constant communication with the team doing the shooting.
- Work ethic trumps leadership skills when you're not present, but things need to get done.
- Be prepared for quick pivots. What was supposed to be a two-day shoot was compressed into less than 24 hours as the country's lockdown was announced, and the team essentially had to pull an all-nighter to finish.
For Adweek Pro subscribers: Watch the final ad and discover more lessons from Lubin. Stay a step ahead of the competition with an Adweek Pro Subscription, which includes unlimited stories, virtual events and more.
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