Cool Kids Are Bailing On Nike, Plus Amazon Mans Up For The Holidays And Coach Aims For Reinvention With Renaming. | | | | | | | | | | | | | Affirm’s Plan To 'AMP' Retailer Margins And Conversions | | When is an abandoned cart not a lost sale? When well-timed retargeted emails give consumers a better way to buy what they want, of course. As Affirm vice president Chip Overstreet told Karen Webster, the company’s newly launched AMP program gives retailers a way to convert a customer — at full price — by signaling via email there’s an “as low as” monthly payment option. And, according to Overstreet, integrations with seven of the largest email providers puts the potential to boost conversions by 20 percent just a drag and drop away. | | |
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| | | | | | | Will It Be Nordic Banks Against The World In Mobile Payments? | | With regulations changes coming soon to the EU that will make it much easier for foreign competitors to enter the already mobile payments-friendly market, Nordic banks are looking to band together. But will they be able to do it soon enough? After all, Alipay and Samsung already arrived, and Apple Pay is on the way by the end of 2018. And, if they do decide to jointly take on digital payments together — will it be enough to stem the foreign invasion? Read More... | |
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| | | | | Hilton And Amazon: Getting The Point Of Loyalty Programs | | Rewards-based loyalty programs benefit customers and businesses alike, but the mechanisms and philosophies behind delivering those benefits are changing. One of the companies leading the charge is Hilton Hotels, which just teamed up with Amazon to allow loyalty program members to redeem points on the eCommerce giant’s website. Mark Weinstein, senior vice president and global head of customer engagement, loyalty and partnerships at Hilton, tells PYMNTS why the move made sense and what Hilton hopes to gain. Read More... | |
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| | | | | | Location Is Everything — In QSRs As In Real Estate | | Fragmented attention spans and channels have made advertising harder than ever. Is location the key to brands taking chargeagain? PlaceIQ thinks so. It’s teamed up with comScore to help QSRs and retailers leverage location data to figure out whether their ads are working — plus how they can create better ones that target the different audiences around them, rather than just plasteringthe same ad over a 10-mile radius. Read More... | |
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