DAILY SCOOP

McDonald’s sells Russia business, Twitch responds after livestream of Buffalo mass shooting and the digital audio rockets ahead

Also: Is Drew Brees…back?  We take a look at his Twitter strategy.

PR INDUSTRY

Abraham Lincoln’s humor, empathy offer comms lessons for divisive times

CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.

MARKETING

How Grubhub is engaging the gaming community

With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you?

CAREER LADDER

How to practice for behavioral interview questions

Scenarios intended to test your problem-solving skills are to be expected in the job search process.

DAILY SCOOP

Nike sues over counterfeit shoes, teasing ESPN streaming news and how TV and TikTok collide

Also: The latest in the Elon Musk/Twitter saga.

WINNING CAMPAIGNS

Aflac positions itself as a thought leader for open enrollment during pandemic

Aflac used data from its annual Workforces Report to draw coverage and help consumers make smart benefits decisions. It’s won the ‘Campaigns: Brand Messaging or Positioning campaign’ category of Ragan’s 2021 Media Relations Awards.

MARKETING

These SEO trends can help your content rank higher in search

Read on for SEO trends from Semrush’s “State of Search 2022” study.

THE FRIDAY REPORTER

Are pitches like dating? Freelancer Leigh Giangreco weighs in

Today's episode is with freelance reporter, Buffalo native and Chicago resident Leigh Giangreco.  Her love of journalism started in high school and has led her to a successful career in the news-making space.

DAILY SCOOP

Goop’s ‘Diapér’ stunt, Carvana lays off workers via Zoom, email and how consumers feel about brands that stayed in Russia

Also: A cotton candy lobster will star in her own line of NFTs.

RESEARCH

These are the biggest challenges to effective executive comms, Ragan survey says

We asked communicators what obstacles are impeding their leadership communications strategies. Here’s what they said.

MEDIA RELATIONS

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding.

SOCIAL MEDIA

Infographic: 5 trends social media managers should follow

Looking to switch up your social content? This infographic provides five stats that all social media marketers should know.

DAILY SCOOP

Coinbase users flee platform, ‘Succession’ star’s super glue Starbucks protest and what social media users think about platforms going private

Also: Would you watch a Taco Bell musical? No? What if we told you it starred Dolly Parton?

BRAND JOURNALISM

How Discover Puerto Rico is educating audiences about island heritage

With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.