DAILY SCOOP

Nike ties DE&I goals to exec pay, The Weeknd boycotts the Grammys, and Barbie’s Ken celebrates 60th birthday

Also: YouTube removed more than 30,000 videos with COVID-19 vaccine misinformation, Facebook tests video and ‘Stories’ ads, Society of Editors’ exec resigns, and more.

PR VOICES

A venerated communicator shares hard-won wisdom from a remarkable career

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.

MEASUREMENT

12 ranking factors that matter to Google for 2021

Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.

A DAY IN THE LIFE

Guarisco Group’s Wendy Guarisco: ‘We’re still here’

Here are the lessons the veteran PR pro is taking from the difficult months the past year.

DAILY SCOOP

CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features

Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.

PR INDUSTRY

3 tips to help your in-house PR team succeed

As clients reevaluate plans due to the ongoing pandemic, here are some ideas on how to continue to reach important audiences, minimize waste and improve morale for brand-side PR pros.

LEADERSHIP COMMUNICATIONS

8 essential leadership comms habits to cultivate

Be a coach, not a critic, make deliverables crystal-clear, and be brief.

CONTENT MARKETING

The foundation of an SEO strategy should always include PR

Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website.

RESEARCH READOUT

What the data says about accelerating change for Black employee experiences

As the business community looks to drive change around diversity, equity and inclusion in the workplace, the research shows five common challenges that must be addressed.

DAILY SCOOP

Miami Heat and Twitch denouce athlete’s anti-Semitic slur, Society of Editors backtracks its response to Prince Harry and Meghan, and Lego’s 2020 sales hits five-year peak

Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.

DIVERSITY AND INCLUSION

Taking a stand against Asian hate

A PR pro offers tips on how to address the important issue and make an impact.

SOCIAL MEDIA

Research shows that TikTok has an edge over Instagram’s Reels

Brand content performed better on Reels, while TikTok validates the success of influencer pages.

COVID-19

How one nonprofit is marking the anniversary of the COVID-19 crisis

Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity.

DAILY SCOOP

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.