Nine marketing automation strategies to win the war for ecommerce Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable.
ClickZ Daily: January 8, 2020 |
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| Happy Wednesday! Today we have 9 ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable. According to the article, to build better customer relationships and synchronize all marketing channels, you need a workflow as smooth as marketing automation. Also, the Blockchain Working Group of the IAB Tech Lab have released a new document, which better evaluates blockchain solutions within the digital advertising ecosystem. The guide says widespread use of blockchain-based shared ledgers could have a profound impact on the industry, which is why so many solutions are now being offered and tested. Also ICYMI: IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages AI to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience. Adtech company PubMatic, announced the launch of the PubMatic Identity Hub, an enterprise, ID-agnostic identity management solution, which makes it easier for publishers to monetize programmatically and ensure buyers can recognize and bid on their desired audiences as third-party cookies become more restricted. Accenture has entered into an agreement to acquire maihiro, a provider of customer experience and customer relationship management consulting, optimization and ongoing enhancement services. machineVantage, a leading AI and advanced neuroscience-powered solutions for product innovation and marketing effectiveness, to unveil its full suite of new products at the 2020 CES in Las Vegas. |
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Digital Marketing Himanshu Rauthan Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable. |
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Blockchain Barry Levine The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising ecosystem. Read more |
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| Digital Leaders Mahir Prasad We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the customers. Read more |
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| Digital Marketing Cheryl Guzman Ng Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. Read more |
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| Case Study Mahir Prasad Popular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read more |
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| Digital Marketing Robin van Lieshout Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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