The jury is still out on whether Apple News+ can be a panacea for what plagues magazine publishers when it comes to driving up subscriptions, increasing audiences and generating revenues.
December 17, 2019

As ad dollars increasingly pour into streaming video, fraudsters are wasting no time in attempting to illicitly siphon off their share of the spoils. Read more below.

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  • The Digiday Media Buying Summit is your chance to connect with an influential group of media buying execs. Learn more about joining us from Feb. 25-27 in Palm Springs, Calif.
  • As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences, and assign allocations within inventory pools. Sponsored by Xandr.
Top Stories
Publishing in the Platform Era
The jury is still out on whether Apple News+ can be a panacea for what plagues magazine publishers when it comes to driving up subscriptions, increasing audiences and generating revenues.
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Subscriptions
News publishers have begun exploring how their major investigations and large editorial projects can be used for subscriber retention as well as acquisition.
Sponsored by PubMatic
In a new report backed by wide-ranging survey research, learn how UK buyers have been using "supply path optimization," or SPO, to remove sub-par supply side partners and gain more transparency into SSP practices.
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Video Anywhere
Now profitable, The Try Guys are looking to triple the company’s branded content revenue next year.
Sponsored by Hotwire
The oldest members of Generation Alpha are still in elementary school, but they're already making a huge impact on consumer culture. Here's what marketers need to know about them as they grow up.
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The Programmatic Marketer
Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT.
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Sponsored by Xandr
As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences, and assign allocations within inventory pools.
howdy!
Video Anywhere
To hit its $25 million revenue goal for 2020, Brat TV plans to double the size of its four-person sales team by hiring people with TV ad sales experience.
howdy!
Beyond Ads
Results from testing are then turned into product reviews for Good Housekeeping, which publishes nearly 3,000 reviews each year.

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Sara Fischer, media reporter at Axios, joined the Digiday Podcast for the first of two year-end wrap-up episodes looking ahead to 2020. On this week’s episode, Fischer weighs in on why the flurry of digital media acquisitions in 2019 will continue into 2020 and why next year regulation will be in the spotlight. (Next week, […]
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