Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | After four years of missteps and adjustments, it’s actually happening. Google is starting to phase out third-party cookies from Chrome. | | |
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howdy! | | | | | While ad revenue is still slogging behind, publishers are leaning on other revenue streams to hopefully make 2024 a cash-positive year. | | |
| | | | | Amid increasing competition and a complex shopping journey, brands must convert consumers to purchase faster than ever if they intend to capture their spend. To do so, they’re leveraging machine learning to predict key marketing opportunities. | | |
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howdy! | | | | | Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue accelerating. | | |
| | | | | According to a recent Bango and Omdia report, 20% of subscription video on demand (SVOD) subscriptions are already sold through bundling partnerships with telco companies. | | |
howdy! | | | | | By nearly all accounts, it looks like the ad market will retain its volatile attitude in 2024. Here’s what media execs had to say about their outlook and their strategies for handling yet another year of ups and downs. | | |
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| | | | | In a fragmented media landscape, media companies must provide the best ad experiences for brands and audiences, requiring all stakeholders to establish standard taxonomy. | | |
howdy! | | | | | Mundial has recently introduced a weekly, longer-form newsletter for its existing paying subscribers or anyone who is willing to pay £1.99. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how publishers are cautiously approaching generative AI, 2023’s top media and marketing trends, and the year’s platform winners and losers, as seen in recent data from Digiday+ Research. | | |
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