| | | | | First Things First | | July 20, 2020 | By Jess Zafarris |
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| Actors Remember Their Food-Service Roots to Help Restaurants in DoorDash Ad | |
DoorDash brought together six celebrities together for a funny spot that also sheds light on the very serious difficulties the restaurant industry continues to face due to the pandemic. Created with The Martin Agency, the "Without Restaurants" features a narrator who keeps trying to focus on the more sober message, while the celebs jump in to argue that supporting restaurants is all about helping actors. The celebrities, which include Luke Cage star Mike Colter, comedian George Lopez and Ming-Na Wen who voiced Mulan and stars in Agents of S.H.I.E.L.D., explain that they all got their starts in the restaurant industry. Watch: Actor Tate Donovan of The O.C. and Disney's Hercules also participated and directed the campaign. - Related: Doordash isn't the only one injecting some levity into its marketing this week. U.K. McDonald's locations are reopening for takeaway after an extended hiatus (offering only delivery and drive-through), and the brand compiled a joyous montage of brand enthusiasts celebrating their first meal in months, created with music selected through fan recommendations.
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| Brands Respond to Consumer Demand for Sustainability | |
DTC personal care brand Native found that consumer requests for plastic-free packaging increased by 900% over the past year. In response, the brand unveiled paper-based deodorant applicators this summer and committed to ridding plastic from all its packages by 2023. [See them here.] Bottled water company Crystal Geyser is also aiming to reduce plastics—though in part because it has a troubled history with sustainability. After the brand's manufacturer admitted to illegally storing and transporting arsenic-filled wastewater to its treatment plants, the company commissioned a consumer survey about recycled materials and the recycling process to educate itself and the public. The survey was released alongside the brand's first 360-degree integrated campaign and a new initiative that will ultimately aim to shift its bottling to 100% "infinitely recyclable" plastics. [Watch the campaign here.] More of Today's Top News and Highlights | | | |
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| | Adweek Promos and Events | LIVE TOMORROW: Verizon's Diego Scotti on The Way Forward | |
| | Tune in tomorrow at 3pm ET for a live episode of Adweek Presents: The Way Forward. Hear Diego Scotti, Verizon's Chief Marketing Officer, in conversation with Adweek's Lisa Granatstein, explain how Verizon is navigating today's health and social justice crises. | |
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