No dicks are allowed for at least six weeks after women have given birth—and that doesn’t just mean physical dicks. Your opinionated relatives and your unempathetic friends are also among the dicks not allowed to bother new mothers, according to a new ad from postpartum brand Frida Mom, which worked with Ryan Reynolds' agency Maximum Effort to craft the campaign.

Watch: The PSA, or “Postpartum Service Announcement,” was created for the brand’s social platforms.

• Also from Ryan Reynolds: This ad is definitely, 100% a family-friendly ad for (non-alcoholic) juice and the upcoming film The Croods: A New Age. It’s certainly not an ad for Aviation Gin—nope, it’s not about adult beverages at all. Watch it here.

After Adweek broke the news last year that Google was planning to phase out third-party cookies, marketers have been left searching for answers about how Google's decision will affect the future of data. Concerns have been mounting that Google's so-called Privacy Sandbox will lead to Google's further domination of ad-tech, effectively shutting out independent ad-tech. Adweek's programmatic editor Ronan Shields sat-in on presentations from leading Google developers on how they propose marketing attribution will take place in the world's most popular web browser in a post-cookie Chrome.

Here's what he learned.

Related stories:

• Attorneys general from 10 states sued Google on Wednesday for alleged antitrust violations related to its ad stack, popularly known as DoubleClick.
• Facebook is terribly unhappy with Apple because of Apple's proposed phasing out of its IDFA identifier. Facebook, which reported $21 billion in Q3, said it is fighting for small businesses.
• Sheri Bachstein, global head of IBM Watson Advertising, released the company’s predictions for AI and the ad tech industry as the industry head into 2021. Anticipate new developments around privacy, consumer choice and reactions to the pandemic.

The Federal Trade Commission is halting attempts by larger brands to acquire smaller DTC razor brands, most recently filing a suit to stop the acquisition of Billie by Procter & Gamble—and much in the same way that Edgewell was blocked from buying Harry’s. The issue is focused on antitrust concerns, but for a reason peculiar to the industry: There are only a small number of brands attempting to compete within it, and two major legacy players. 

Preventing players from edging out the competition: The FTC is aiming to retain disruption in the DTC razor space to maintain competition in the market.

What does lower-budget White Castle have that Burger King and McDonald’s don’t? Well, a few things, but in terms of holiday marketing, the answer is an ugly Christmas sweater. Starting last year, it became one of a growing number of brands that have partnered with the Ugly Sweater Store on a branded sweater—which sold out. Now it’s back, and the 2020 edition lights up.

See the latest ugly sweater styles from other brands, including Popeyes, Whataburger and Taco Bell, and learn more about sweaters as a marketing outlet.

More of Today’s Top News & Highlights:

• Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality
• Brand Leaders Share 4 Pandemic Pivots Sticking Around in 2021
• The 12 Marketing Books of Christmas
• E.l.f. Hopes to Recreate Its Viral TikTok Success on Triller
• Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible
• HBO Max, Roku Strike Distribution Deal Ahead of Wonder Woman 1984 Release

Even when there's no pandemic, it's hard to fathom there's a "good" spot in Times Square to ring in the New Year. That's why Airbnb should probably make this stunt a yearly tradition: A bubble, high above the action with Mariah Carey acting as host. Check it out here.

2020 has been a year rife with unexpected challenges and new opportunities, during which the only constant has been rapid change. And so far, 2021 shows no promise of slowing down. Join Adweek for the inaugural Outlook summit, January 26-28, to hear from top marketing, media and tech executives, forecasters and thought leaders on the state of the state, predictions for the road ahead, and tools and strategies that will supercharge growth and revenue in uncertain times. Save your virtual seat.

Contest with social channel WeRateDogs brings cheer with custom brew labels.

We asked renowned marketer Musa Tariq, who recently started a Marketing Book Club during the pandemic to bring people together, for his take on must-read books for today’s marketers.

Brewer Megan Stone won CBMAs' first Women of the Year award.

Normal People star helps launch platform supporting emerging artists during the pandemic.

The game show, which continues the network's Pepsi partnership, debuts in February.

The Mars Wrigley brand took last year off.