Unlike Google and Amazon, Facebook doesn’t have the same reputation for intent while shopping and the details behind the current placements are unclear.
July 30, 2019

Facebook is going after advertisers' search budgets, streaming service BritBox is serving older subscribers, and ThreadBeast is spending half of its media budget on Instagram. Here's your Tuesday newsletter:

  • For Facebook, search ads are another way to get ad dollars by positioning themselves within search, not just social. That’s especially important as Amazon’s ad revenue continues to grow and Google still dominates the search market.
  • More than 60% of subscription-based streaming service BritBox’s 650,000 subscribers are 45 years old and older. That older audience has helped to keep BritBox’s overall subscriber churn in the low single-digit percentages.
  • In the middle of 2018, ThreadBeast realized that its target consumers -- fashionable men in their twenties -- were spending more time on Instagram over Facebook where they could focus on picture and video content for fashion inspiration.
Other things to know about
  • Take our short audience survey for the chance to win a $25 Amazon gift card and help us get to know you better.
  • During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions. Sponsored by Attentive.
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Marketing on Facebook
Unlike Google and Amazon, Facebook doesn’t have the same reputation for intent while shopping and the details behind the current placements are unclear.
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Subscriptions
The French newspaper found that once people take out four subscriptions they tend to be more loyal.
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Video Anywhere
More than 60% of BritBox’s 650,000 subscribers are 45 years old or older, a demographic that may be less likely to churn.
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For brands looking to drive both incremental users and profit, partner marketing might just be the answer.
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Subscriptions
A growing number of publishers now gather feedback from their readers about whether they are finding their content valuable. The efforts uncovered insights that have influenced audience, editorial and product strategy.
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“Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization?
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Publishing in the Platform Era
Dazed, the youth culture magazine, is using TikTok to encourage more participation with younger audiences on the platform.
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Publishing on Facebook
CNN will have its reporters film themselves talking into their phones to create more of a conversational feel than a traditional news show.

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