Social media marketing

Social media and influencers: 2025 predictions

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

Marketing analytics

4 ways to correct bad data and improve your AI

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics.

Marketing artificial intelligence (AI)

Don’t have the time to implement time-saving AI tools? Here’s what to do.

Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.

MarTech intelligence reports

The essential guide to identity resolution platforms

Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

Customer relationship management (CRM)

How to apply your lead scoring strategy in HubSpot and Monday.com

Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.

Performance marketing

The science behind high-performing calls to action

Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

Marketing artificial intelligence (AI)

AI continues to aid marketers’ quest for authenticity: Report

2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.

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What else we're reading

• 10 ways marketing and social media users are changing each other
• Redditors on why it’s time to abandon Facebook and Instagram.
• How Apple’s intelligent Tracking Protection is changing marketing analytics.
• Imagine a world where television is the medium that holds people’s attention the longest.
• What happens if TikTok goes away?
• In one chart, a founder shares how his GTM strategy evolved over 10 years.

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, its effectiveness depends on well-planned and well-managed datasets.” Shiv Gupta in 4 ways to correct bad data and improve your AI.
• “Addressing the marketing AI paradox requires courage and discipline. Marketers can reclaim time and achieve greater productivity by cutting out low-value activities, starting small with AI, focusing on key metrics and planning for sustainable integration.” Jim Ewel in Don’t have the time to implement time-saving AI tools? Here’s what to do.

From Search Engine Land

• Microsoft Clarity launches Google Ads integration
• How to select a CMS that powers SEO, personalization and growth
• WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes
• Why over-bidding on your brand could be hurting your bottom line
• Optimize your PPC campaigns with AI