Cinema advertising is often considered the crème de la crème of media inventory: The 50 ft. screen and surround-sound; a 60-second ad slot without a skip button; a captive audience with their switched-off phones quietly cocooned in their pockets. But then along came the coronavirus crisis and movie theaters were abruptly forced to close. Experts say, however, that they expect pent up demand from advertisers to once again appear on the silver screen, not least given the slate of movies now due to be released in 2021. Read more below. Other things to know about | | |
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| DIGIDAY+ MEMBER EXCLUSIVE | | | | ‘Cinema has had as many lives as most cats,’ said one industry observer. | | |
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howdy! | | | | | Chris Kenna advises companies to create their products and campaigns with diverse consumers in mind from the start, not as an afterthought. | | |
| Sponsored by Twitter | | | | Increasingly, brands are hosting live watch parties to connect content creators directly with social media audiences. | | |
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howdy! | The Confessions | | | | A creative strategist explains why there’s no other option but to launch a class action lawsuit against a network of agencies for racial discrimination. | | |
| Sponsored by Claritas | | | | In this comprehensive new guide, marketers will learn measurement-based techniques for optimizing campaign ROI, including tips for analyzing the path to conversion and best practices for solving multi-channel attribution challenges. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The agency and media worlds are perceived as liberal bastions. But nonwhite professionals in the space see both industries as much more conservative than their white colleagues do. | | |
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| Sponsored by Pantheon | | | | Join this free virtual forum to hear from industry experts as they explore tactics for building websites and driving online business in a digital-first, remote-only world. The conversation takes place October 27–28 — register here. | | |
howdy! | Video Anywhere | | | | Triller is leaning more heavily into music than almost any other social media platform on the market right now. | | |
howdy! | Brands in Culture | | | | As much as marketers would like to control the narrative around their brands doing so is a fallacy. | | |
| | | | | Chris Kenna advises companies to create their products and campaigns with diverse consumers in mind from the start, not as an afterthought. |
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