And find out below why you're still judging a book by its cover.

 
 
The art and science of book covers
In broadcasting, we call that teaser you hear before a show a billboard. “I’m Kerri Miller and on my Friday book show I’ll be talking with ... Wait til you hear what he told me!”

“I’ve always loved my dog more than my children,” no author ever said, but you get the picture!

In publishing, a book’s cover is its billboard. The color, the font, the images, even the size and placement of the title are all given close consideration because that cover has to compete with all its brethren that are sitting on the bookstore shelves beside it or popping up on your Amazon page.

Yes, we are still  judging a book by its cover whether we know it or not. But the book cover has come a long way.

Up until the 16th century, book covers were there to protect the precious paper they enclosed and could feature a metal or leather clasp. Books were often purchased uncovered and then the buyer would choose how they wanted it bound and covered.

If you visit the Charles Dickens Museum in London, you’ll see a glorious collection of first editions from the 1800s published in somber reds and browns, quite a difference from the colorful images that adorn later editions of “Oliver Twist” or “David Copperfield.”

Book cover designers also follow trends the way a fashion designer does. It’s no coincidence that the bookstores you visit are suddenly blooming with yellow book covers all around or that the font on those covers is huge, hand-drawn or retro.

HamnetI’m fully aware of these artful tricks and yet I can’t resist the siren song of a gorgeous book cover. In fact, I’m pretty sure that if the covers that enclosed N. West Moss’ memoir, “Flesh & Blood” hadn’t been so beautiful, I might’ve overlooked it in the avalanche of new books that have tumbled into my hands this fall.

But that cover did its work and the words it encloses are beautiful, too. I wouldn't have wanted to miss it. I hope you’ll listen to our conversation on Nov. 19. 

— Kerri Miller | MPR News
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