TL;DR For the 5th year in a row, we doubled HackerNoon Revenue of the previous year with 2021 revenue clocking in at redacted USD! And, for the first time since we started sending these shareholders newsletters, HackerNoon is profitable again, by redacted! Our primary ad inventories, Top Navigation, Ad By Tag, Brand as Author, and Email Newsletters, all improved in YoY revenue, and new ad inventory from Startups of the Year and Writing Contests also drove revenue up. With regards to traffic, we saw a 11% increase in readers QoQ, a 2% decrease YoY to readers on hackernoon.com, and as of today rank as the #3,990 site on the worldwide internet by Alexa. In-app traffic (app.hackernoon.com) saw a significant bump, with users increasing 62% YoY, and 7.9% QoQ. Software-wise, we strengthened the product team, and in the last 4 months we’ve shipped AI-powered Audio Stories (≈3x avg time on site), About Pages (here are some examples), Terminal Reader, Writing Prompts, Noonies 3.0, Choose Your Color, (revamped) Noonification, Emails, Internal KPI Dashboard Improvements, Open Sourced Font, Internal Changelog History for Every Story Draft, Editorial Notes, (improved) Core Web Vitals, among many other features/fixes/improvements/iterations. Read More. |
