howdy! The Programmatic Marketer | | Vodafone said it would buy most of its digital ads itself last year, but only ended up doing so for search and social. Display ads proved to be “far more complicated.” | |
Sponsored by Kustomer | | In the age of digital messaging, customer service often involves an ongoing conversation with a single person — a conversation that can last days, weeks, months or more. In a new guide, learn how to have personalized conversations with repeat customers without getting too invasive. | |
howdy! Beyond Ads | | Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September’s event. | |
Sponsored by Twitter | | Cosplaying, LARPing and other intense fan behaviors are not only becoming less niche — they're starting to drive marketers' decisions on Twitter. By dramatically amplifying their conversations, the social platform has been making them more influential. | |
howdy! DIGIDAY+ MEMBER EXCLUSIVE | | Talent remains the biggest challenge for brands managing their marketing operations in-house. In a survey of 53 brand marketers, all of whom have in-housed at least some marketing functions, 43% of them said they “disagreed” with the statement that in-housing has made it easier to hire and retain talent. Only 527% said they agreed strongly with that statement. | |
Sponsored by FreeWheel | | Publishers aren't thinking hard enough about how to turn video inventory into actual revenue. The keys are access to premium demand, a mastery of technology, and basic operational ease. | |
howdy! Publishing in the Platform Era | | The middle is always squeezed, never more so than in digital media. | |
howdy! Advertising Week 2019 | | The panels happened, the big names spoke, and there was some mild interest with a charming presentation by Burger King’s Fernando Machado and a little bit of drama with Gary Vee doubling down on his “don’t get paid to do what your love” creed. But overall, the big news seemed to have been happening outside, far away from the Upper West Side. It made for a pretty weird four days, said attendees, who felt that what was happening on stage wasn’t really reflective of the world outside. |
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