While the holidays are a time to feel gratitude for some, it's crunch time for sellers of media to make up for lost revenue ground or maximize their bonuses by Dec. 31.
"We're trying to put pressure on them": Companies that have sold shows to Facebook are pushing it to let them sell their own mid-roll ads and sponsorships for Watch shows.
Copyranter breaks down nine ads from this year that made him wonder, "What The actual Fudge were you thinking, brands?"
Ninety percent of media executives in a Digiday survey indicated they believe Amazon can threaten the Facebook-Google duopoly. Subscribe to Digiday+ to learn more about the growth of Amazon's ad business.
"An air of calmness and pragmatism": German media businesses are treating the General Data Protection Regulation as business as usual. Here's why they're more relaxed about the GDPR than their peers in other countries.
Don't miss the Digiday Marketing Summit, taking place next week from Dec. 5 - 7. Brands like McDonald's, HelloFresh, Boxed, Belkin and much more will be there to share how they are marketing in a platform world. Reserve your spot now.
The Interactive Advertising Bureau pinned the total cost of combating malvertising at $1.1 billion. To learn about just what it takes to hack into a publisher platform and how publishers can keep their readers safe, download the guide now. Sponsored by GeoEdge.
