Other things to know about - Join this virtual forum on Wednesday, June 7 at 1 p.m. ET as Digiday and MNTN dive into the state of the modern advertising campaign from ideation to optimization. Sponsored by MNTN.
- As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. Sponsored by impact.com.
- As more CTV inventory enters the market, new suppliers will compete with added signals and insights to prove performance to advertisers. Sponsored by Peer39.
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| Top Stories |  | | Ivy Liu |
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| | | | | Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses. | | |
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howdy! | | | | | To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences. | | |
| | | | | Download this email marketing guide to learn how marketers map customer journeys to surface deeper insights and enhance consumer experiences. | | |
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howdy! | | | | | Agencies are still feeling out who they think the winners and losers will be as the end of the third-party cookie draws near, but they’re doing so with notably less pessimism than they have in the past. | | |
| | | | | With integrated tech stacks that unify customer insights, brands are better equipped to personalize customer experiences to drive revenue. | | |
howdy! | | | | | World of Good’s newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale. | | |
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| | | | | Responsible media efforts are helping protect the planet and society while reducing supply chain redundancy, boosting campaign quality and saving money for businesses. | | |
howdy! | | | | | SAG-AFTRA and Cameo, the celebrity platform that connects talent and fans, have announced a new agreement that allows members to cover brand deals through Cameo for Business (C4B). Brands will be able to access more fan-favorite professional talent through SAG-AFTRA’s health and pension plans. | | |
howdy! | | | | | Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi. | | |
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