As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what's working -- and what's not. Communicating how to fix what's broken is difficult, says one consultant in the latest Confessions. Read more below. Other things to know about - We'll go deep on television's march towards a new type of advertising at the Digiday Future of TV Summit. Senior brand and agency execs can learn more about a complimentary VIP pass and request one here.
- To stay on top of disappearing cookies, regulations and election-related inventory demands, marketers and publishers are taking more steps to boost their internal bandwidth and solidify their external partnerships. Sponsored by Nexstar Digital.
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| The Confessions | | | | As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what’s working — and what’s not. Communicating how to fix what’s broken is difficult, says one consultant in the latest Confessions. | | |
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howdy! | The GDPR Impact | | | | With third-party cookies on the way out, publishers are becoming the gatekeepers of some of the largest authenticated audiences online. | | |
| Sponsored by acuityads | | | | Ad strategies that simply rely on age, gender and income bracket can stereotype consumers and miss the bigger picture. In a new marketer’s guide, learn which cultural signals, from affinities to behaviors, are most relevant to ad targeting. | | |
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howdy! | Publishing in the Platform Era | | | | Publishers with sidelines of crafting content about businesses’ policies and regulations are now also selling their services to corporations that are eager to improve their image and appear socially responsible. | | |
| Sponsored by resonate | | | | Abundant data doesn't automatically make a brand’s story relevant to consumers. Join us on Feb. 20, at 11 a.m. EST as we explore how some brands are using AI to boost their customer insights. | | |
howdy! | The Programmatic Publisher | | | | Microsoft’s general manager for Windows marketing, Aaron Woodman, discusses how his team tried to differentiate Microsoft Edge’s privacy features and tweaked the Edge browser to incorporate Google’s open source Chromium code. | | |
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| Sponsored by Hotwire | | | | The kids born since 2010 are growing up and becoming more influential. But brands need to learn how to engage with them — and, by extension, the parents who hold the purse strings. | | |
howdy! | WTF Programmatic | | | | The California privacy law’s definition of sale is not so straightforward as the direct exchange of data for dollars. | | |
howdy! | Marketing on Platforms | | | | Marketers and publishers are still trying to get a handle on why TikTok is so popular among Gen Zers. Six Gen Z marketing consultants and entrepreneurs give their take. | | |
| | | | | Bustle Digital Group editor Josh Topolsky on its acquisition of The Outline: "The opposites thing is actually part of the attraction and why it makes sense." |
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