"I don't think it's come out of the gate like Google wanted." AMP stories, Google's version of the content format popularized by Snapchat and Instagram, has struggled since it launched nearly six months ago.
During YouTube's brand-safety scandal last year, JPMorgan Chase pulled its ads off the platform. But unlike other advertisers that only briefly stopped spending on YouTube, Chase didn't return until it developed its own brand-safety solution.
Blaming the impending General Data Protection Regulation, some ad tech companies are shuttering their European operations. But their reasons for leaving Europe likely extend beyond the law.
Holding companies are increasingly losing relevance. Subscribe to Digiday+ to learn the factors behind the agency model's decline.
"Everyone is capable of having an idea." Mark Tutssel, executive chairman at Leo Burnett, discusses eliminating hierarchy in an organization, applying lessons from playing sports to advertising and more on the latest episode of Starting Out.
At Digiday Hot Topic: Commerce for Publishers, attendees will find out what works and what doesn't when it comes to building a commerce strategy. Register now to hear from publishers like Barstool Sports, theSkimm and Domino Media Group.
The Digiday Technology Awards are now open for submissions. We'll recognize the Best Content Marketing Platform, Best Data Management Platform and many more. Learn more and start your entry here.
