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| Top Stories |  | | Ivy Liu |
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| | | | | Journalists have a message for their employers: generative AI tools are not good enough yet for writing articles. | | |
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howdy! | | | | | These modern-day small business owners are often missing out on huge tax savings. | | |
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| | | | | To avoid waste, brands are leaning on addressable media — specifically addressable TV — and leveraging one-to-one household targeting and rich, first-party customer data to target shoppers with laser focus. | | |
howdy! | | | | | Bria AI, an Israel-based AI image generator, has created new foundation AI models that are trained using only licensed content. | | |
| | | | | Advertisers are increasingly turning to DCO to build, manage and optimize omnichannel campaigns efficiently. Agencies: Take this survey and tell us how you’re bringing efficiency and innovation to your DCO efforts for a $5 gift card. | | |
howdy! | | | | | Picture it as a more automated way to sell ads in between live shows compared to the old-school insertion orders, but with a whole lot more data (from their customers) thrown into the mix. | | |
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| | | | | While many see retail media as a point-of-purchase opportunity, it’s ripe for delivering ads across the entire shopping journey to drive consumers down the funnel. | | |
howdy! | | | | | Between August 24 and September 5, “Rocket League” allowed players to download limited-edition Puma-branded decals and wheels matching the real-life kits of football clubs sponsored by the sportswear brand, including AC Milan, Borussia Dortmund, Manchester City, and Olympique de Marseille. | | |
howdy! | | | | | Between August 24 and September 5, “Rocket League” allowed players to download limited-edition Puma-branded decals and wheels matching the real-life kits of football clubs sponsored by the sportswear brand, including AC Milan, Borussia Dortmund, Manchester City, and Olympique de Marseille. | | |
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