The latest wave of consolidation -- Magnite and Spotx, Verve and Nexstar, Smart Adserver and Capital Croissance, just to name a few -- is in full swing and it’s scrappier than ever. Not only that, but the pace of deals has accelerated to a point that’s left some onlookers puzzled. Investors, whether they’re private or public, seem fine with big, initially costly consolidation of ad tech companies. This is largely because revenue growth, not profit, drive corporate value right now. Read more below. Other things to know about | | |
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| The Programmatic Marketer | | | | Online ad spending is accelerating and valuations for ad tech companies are at all time highs with renewed interest among investors. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Getting diverse talent into the industry is just the beginning of the issue, according to industry analysts. | | |
| Sponsored by Lindenwood University | | | | For marketers adding an advanced degree to their portfolio, an important distinction lies between the MBA with a marketing track and a marketing master’s of science. Learn more about both in this article. | | |
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howdy! | Beyond Ads | | | | BDG’s CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year. | | |
| Sponsored by BlueConic | | | | Publishers, retail and DTC brands are using CDPs to power business growth initiatives like cross-channel customer lifecycle marketing and audience monetization, plus analytics and data-science democratization. | | |
howdy! | Content & Commerce | | | | Publishers of all genres and sizes are strategizing to make affiliate commerce an even more lucrative business in 2021. | | |
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| Sponsored by Sharethrough | | | | Taking a series of simple steps, traders conducting a manual reallocation of budget towards top-performing exchanges are seeing significant overall campaign performance improvement. | | |
howdy! | Future of Work | | | | As companies reinvent their offices and employees demand flexibility, a rethought work-living space could become the new normal. | | |
howdy! | Audio Anywhere | | | | Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. | | |
| Beyond Ads | | | | BDG's CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year. |
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