Adidas cuts out tech middlemen with in-app sneaker try-on; Warner Bros.' new 'Friends' app helps fans recreate iconic scenes around 'Friendsgiving'; BMW pilots in-car food ordering with delivery app Olo; Pinterest's new curated marketplace gives smaller merchants a holiday boost
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer says about how platforms like TikTok and Instagram are blending ads and shopping.
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