HBO brings 'His Dark Materials' creatures to life with Snapchat; How mobile ads are powering a social commerce surge this holiday season; Papa John's RCS promo for vegan pizza outdoes SMS 23%; American Express unveils in-app restaurant booking service
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Note from the editor
Mobile Marketer will not be publishing newsletters on Thursday or Friday this week due to Thanksgiving. We hope you enjoy the holiday with friends and family. Whether you're traveling for festivities or just looking for an interesting read, check out how mobile ads are powering a social commerce surge this holiday season and how TikTok can help brands get on Christmas wish lists. We'll be back in your inbox on Monday, Dec. 2. As always, thanks for reading. Chris Kelly Associate Editor, Mobile Marketer Email
The Kellogg brand is running ads and influencer content on Twitch as part of a strategy that looks to more than double its spending on esports this year.
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer says about how platforms like TikTok and Instagram are blending ads and shopping.
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