Fast Company is excited to announce that we are now accepting applications for the fourth annual Brands That Matter awards. Our mission is to showcase the brands that excel in making emotional connections and communicating purpose, all while maintaining cultural relevance. Brands That Matter honorees authentically reflect not just a mission, but a heart and soul that aligns with their customer values and aspirations.
New this year: We're thrilled to introduce our first-ever CMOs of the Year distinction. This will honor the leaders whose vision and creativity have most effectively and significantly influenced our cultural landscape. We're also excited to introduce the Heritage Brands category which honors the brands that have stood the test of time through a long-standing ability to navigate modern culture while retaining a classical style.
Be seen and evaluated by Fast Company editors and reporters
Publicity
Appear in the Winter issue of Fast Company and on fastcompany.com
Recognition
Speaking opportunities at Fast Company events and exclusive invitations to influencer-only events
Exclusivity
Gain entry into this bold community of creative thinkers and professionals
There are 7 categories. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category.
General Excellence NEW
The most culturally-relevant brands with no specific category restrictions.
Heritage Brands
Iconic brands that stand the test of time through a long-standing ability to navigate modern culture, while retaining a classic style.
Family of Brands NEW
More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own, but are a cultural powerhouse as a collective.
Global Brands That Matter
Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement
United States Brands That Matter
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
Years in Business
Be recognized as a Brand That Matters within your company's years in business
On the Rise: 0-4 Years in Business
Established Excellence: 5-14 Years in Business
Enduring Impact: 15+ Years in Business
CMOs of the Year
The marketing executives who inspires and advances the role brands can play in culture.
