OnlyFans is not dissimilar to Patreon—creators can offer subscriptions to exclusive content. The big difference lies in the content the two are known for. Patreon features artists, musicians and fitness experts. OnlyFans is most known for giving sex workers a place to build a loyal community. Vice chose to enter the latter, creating a $4.99 subscription for Munchies, its food vertical.

Chasing a community: Vice's executive producer of digital video spoke with Adweek about why the publisher entered the new platform.

Ari Paparo, Beeswax CEO, is not one to shy away from espousing his ad-tech takes on Twitter. To end 2020, he spoke with Adweek's programmatic reporter Ronan Shields about what really mattered in the industry during this challenging year.

Paparo's take on Google, the most important player in ad tech:

"Effectively we have the largest web browser, giving us vague deadlines and vague technical solutions to really big important problems, and that just has everyone frozen because they’re not sure how to act."

Paparo's need to know comments: You can check out the full interview with one of ad-tech's most knowledgeable players here.

This one data point might be the best summation of the alcohol industry's 2020:

Nielsen reported sales velocity for on-premise sales went from around $66,000 in February to $13,000 in March. It rebounded to $50,000 by October, only to fall again to $33,000 in December.

That roller coaster ride led to innovation (think ready to drink cocktails and ecommerce/delivery here) in order to keep alcohol brands afloat.

Inside the industry: Experts reveal what breakthroughs should keep growing in 2021.

Pinterest is a powerful place for marketers. Users are sharing exactly what they are interested in and what they intend on purchasing. Knowing what the next Pinterest trends are gives marketers who are in-tune with the platform another leg up on their competition.

Get 150 predictions: Pinterest chief marketing officer Andréa Mallard and her team explain what marketers should stay on top of in 2021.

The light at the end of the runway is finally here: Consumers have a renewed interest in travel as we enter 2021. Airlines have had the majority of the 2020 to prepare for this moment. Here's what they're planning.

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Appointment follows Omnicom Media Group winning global AOR responsibilities.

'Dig In' platform is a multi-year effort.

Vaccinations, plus investment from travel, retail and auto advertisers, will help shape the new normal.

No logos on napkins up here, but there's branding nonetheless.

Starting an opinion section is about building community.