This just in! NPD Group Executive Director & Media Analyst Kathi Chandler-Payne will be joining us at Kidscreen Summit to present some fascinating new research looking at the intersection of kid viewing and retail spending in our digitally disrupted media landscape. NPD is the only company that combines SVOD streaming data with consumer/POS insights, so Kathi’s team is uniquely positioned to track this connected behaviour. Don’t miss out when she shares the latest trends and findings in some of these areas:

% of total SVOD profiles that are kid profiles, and how viewership rates differ for kid profiles
performance of SVOD original titles vs. licensed titles with kids
performance of series vs. films on SVODs with kids
title completion (% of kids who have watched every episode of a season)
series utility (whether all seasons of a series are watched in a relatively uniform way)
drop-off (whether viewership declines at a certain episode or season in a series)
decay rate (changes in share of viewing by title, content type and/or genre)
subscriber exposure (% of unique profiles that watched a title compared to all profiles; which titles are tried more than others; and how to originals vs. licensed titles compare in this metric)
popular viewing days
which shows are watched together
comparison of flagship major market characters with SVOD originals characters to see how they line up in key product categories like toys, games, books; and whether there any interesting patterns in cross-platform merchandising, or different paths to market

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