The gap between the haves and the have nots in ad tech has never been starker and a new set of acquirers are hungry for bargains. Read more below. Other things to know about | | |
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| The Programmatic Marketer | | | | The gap between the haves and the have nots in ad tech has never been starker and a new set of acquirers are hungry for bargains. | | |
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howdy! | Video Anywhere | | | | Private, invite-only group chats can feature hundreds of creators trading tips and, in particular, notifying one another of unannounced algorithm changes. | | |
| Sponsored by Bannerflow | | | | When it comes to brands bringing marketing in-house, success hinges on surfacing the right data and skill sets. Join us on Feb. 26 at 10 a.m. GMT as we present new research and highlight how companies can make in-housing work. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Ask any agency employee how satisfied they are at work, and a litany of complaints is bound to come your way. There are plenty of reasons to grumble: The ad agency world tends to pay little (especially at junior levels), have very long hours and often feels unstable. | | |
| Sponsored by Unruly | | | | Regulations and sustainability goals will dictate the course of global ad spend in 2020 — but a presidential election and the Summer Olympics will have a major impact, too. | | |
howdy! | | | | | To launch new limited edition flavors, RXBars is using influencers to get the word out rather than a traditional ad campaign. The company is doing so to open up a new sales channel as well as generate feedback for new flavors. | | |
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| Sponsored by Yieldmo | | | | According to new research, 80 percent of brand marketers still say they need better data on customer attention. Interactive measurement on mobile devices is proving to be their biggest challenge. | | |
howdy! | Going Global | | | | The team of five will report on global breaking news, driving the publisher to its goal of 2 million international subscribers. | | |
howdy! | Marketing on Platforms | | | | Bloomberg’s recent use of memes to get voters attention will likely boost the use of influencer marketing during this election cycle, according to influencer marketing experts. | | |
| | | | | Pauley joined the Digiday Podcast to discuss Vox's "hyper-growth areas," its new marketing platform and the death of the third-party cookie. |
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