What’s going on here? Nvidia announced the next generation of AI chips on Monday, determined to become as ever-enduring and irreplaceable as a staple biker jacket. What does this mean? Nvidia’s success has put fire in the bellies of its rival chipmakers. So to stay as the plus-one of ambitious tech companies, the company's rolling out a souped-up version of its signature graphics processing chip – the type that Microsoft and Meta spend billions on. The new “Blackwell” chip is five times more powerful than the last version, which would let pioneering companies create bigger, smarter, more complicated AI systems. That should keep Nvidia hanging with Big Tech at the top of the stateside stock market. Only if the chipmaker can deliver, of course. Nvidia’s fallen behind on orders for its current bestseller, see, which might explain why the stock barely moved when initial word of the new chips spread. Why should I care? Zooming out: Codependency is unhealthy. Chipmaking competitors like Cerebras and Groq, along with stalwarts Intel and AMD, are all jostling for Nvidia’s business. So to keep Big Tech customers on its books, Nvidia needs to make sure that it’s making the most advanced chips on the market. That strategy has served it well so far. The chipmaker’s stock has blasted 1,900% higher in the last five years, making it the third-biggest public company in the US. The only hitch: Google, Amazon, and Microsoft currently crafting their own AI chips to become less dependent on outsiders. The bigger picture: Time for a backup plan. Nvidia’s all too aware that its you-scratch-my-back relationship with Big Tech could fall apart. That’s why the company’s exploring avenues usually left to sci-fi scriptwriters, like chips to power humanoid robots that mimic human expressions and movements. Remember, Nvidia’s pulled itself out of a ditch before, not least when demand for its chips was dragged down when the cryptocurrency mining sector tanked. |