| 7/10, the kid cousin to 4/20’s brawny steamroller status in the cannabis industry, came and went once more this year with niche celebrations and deep discounts on concentrates of all stripes. (Flip “7/10” upside-down, and you get “OIL.”) It was a Sunday, which means it wasn’t the most bustling day of the week, but that never stopped a good party from getting going. July 10 this year “ranked as only the 76th highest sales day over the last 12 months,” according to the team at springbig. “This is not a very high number, mostly due to the fact that 7/10 was a Sunday this year and only certain categories really see a pickup on that day vs other national and cannabis holidays, which see all categories benefit more equally.” And yet, sales for concentrates were robust. Headset data tells us that U.S. concentrate sales were 66% higher than the four previous Sundays. This is not small potatoes. Concentrates aren’t typically market leaders (that distinction tends to go to flower, in most states, followed by edibles), but the segment is gaining serious traction as more states come online and as more consumers familiarize themselves with the intricacies of certain SKUs. Diamonds? Shatter? Budder? What is all that? 7/10 is the perfect day for processors and their downstream retailers to show the market what those terms mean—and how those products might fit into nuanced consumer demand. -Eric Sandy, Digital Editor | 
