NATIONAL: Jgermeister and Post Malone recently teamed up to premiere a short film to help musical artists and venues impacted by COVID-19. Called Night Lights, the film serves as a tribute to local businesses and communities. It’s part of Jgermeister’s global #SaveTheNight campaign, which includes limited-edition bottles that change color while frozen; a portion of U.S. sales goes to the National Independent Venue Association, while a portion of global sales will go directly back to artists via Jgermeister’s Meister Fund.

LAS VEGAS: The 19th edition of Cosmoprof North America will take place July 12-14, 2022, at the Las Vegas Convention Center. Billed as the leading B-to-B beauty exhibition in the Americas, the gathering will move to a Tuesday through Thursday format for the first time and feature retailers, distributors, beauty brands and suppliers for educational programs, floor activations and networking opportunities.

LOS ANGELES: Tickets are now on sale for the LA Auto Show, taking place Nov. 19-28 at the Los Angeles Convention Center. This year’s event will feature 1 million square feet of event space and will focus on a mix of electric and gas-powered vehicles, with highlights including tech showcases, outdoor driving courses, test drives and more. 

MARIETTA, GA: The 30th annual Marietta StreetFest will take place Sept. 18-19 at Marietta Square. The free, outdoor event, presented by Marietta Museum of History, typically draws more than 25,000 attendees for family-friendly activities, live music, arts and crafts, and
classic cars. 

NEW YORK: Dana Lowenfish, co-founder of Sequence Events and previously the agency’s chief development officer, has assumed the role of chief experience officer. The 22-year event industry veteran will now focus on the company’s growth, while also overseeing client dynamics and the overall experience of working with Sequence.

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