The virtual event is one example of the cooking vertical's bolstered social strategy, as it continues to look for ways to capitalize on a surge of traffic amid Covid-19 and expand the brand.

In other news, LinkedIn added tools to help members prepare for virtual job interviews, Criteo, an ad-tech company, saw $24 million in revenue losses due to Covid-19 and Twitter saw record growth in Q1.

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Hiring managers can request video introductions, while applicants can get AI feedback on practice answers.

An even steeper decline is forecast for Q2.

5 fans will be chosen to win Celebrity Cards, which grant access to free food.

It's a pleasant surprise for the company, which has been hit hard by Covid-19.