Oct. 15 - Reese's #NotSorry ads resonate | In-house agencies aim higher

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ANA: In-house agencies rapidly proliferate, and they're handling more important work; 4 takeaways on video from Advertising Week; Degree hosts pop-up dance classes in new wellness-focused campaign; Just For Men aims to redefine men's grooming with 'Be The Better Man'


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Daily edition
| Oct.​ 15,​ 2018
 
  


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Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says


 

More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.


 
 


ANA: In-house agencies rapidly proliferate, and they're handling more important work


 

Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.  


 
 
Deep Dive


4 takeaways on video from Advertising Week


 

The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.


 
 


Degree hosts pop-up dance classes in new wellness-focused campaign


 

The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes. 


 
 


Just For Men aims to redefine men's grooming with 'Be The Better Man'


 

The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.


 
 


86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts


 

In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending. 


 
 
Column


Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign


 

Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week. 


 
 
Deep Dive


What true brand bravery looks like, according to marketers who took the leap


 

A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.


 
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