Oct. 17 - Inside Starbucks' secret fan commun ity | Facebook denies hiding faulty metrics  

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Facebook denies fresh claims that it sat on faulty video metrics info; Toyota sees 21% performance lift with blockchain optimization for programmatic ads; Google Shopping Actions wins over Best Buy, Sephora, Nike; Retailers' ad spend will exceed $23B over Black Friday, Cyber Monday, survey says


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Daily edition
| Oct.​ 17,​ 2018
 
  


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Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts


 

The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.


 
 


Facebook denies fresh claims that it sat on faulty video metrics info


 

The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit. 


 
 


Toyota sees 21% performance lift with blockchain optimization for programmatic ads


 

Leveraging Lucidity's tech, the brand blacklisted sites and apps with high levels of impression and click discrepancy and shifted its budget to better performers.


 
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Google Shopping Actions wins over Best Buy, Sephora, Nike


 

The tech company adds products from three of the biggest names in retail to its streamlined search-and-buy capability.


 
 


Retailers' ad spend will exceed $23B over Black Friday, Cyber Monday, survey says


 

During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.


 
 


Sears grabbed just 0.7% of retail click share over the past year, analysis finds


 

As the retailer files for bankruptcy, Adthena revealed how Amazon, Overstock and Zappos beat the company on its own search terms.


 
 


Capri Sun unveils 'The Together Table' to drive awareness of bullying


 

The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether. 


 
 
Column


Comic Dive: Dunkin' Goes Nuts


 

After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.


 
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