Oct. 18 - Burger King nurtures nightmares | Is Amazon manipulating reviews?

29 days ago


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Report: Amazon accused of manipulating reviews for its own products; YouTube advertisers can now target audiences watching on TV screens; Facebook takes aim at clickbait, exaggerated and 'spammy' ads; Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts


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| Oct.​ 18,​ 2018
 
  


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Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares


 

The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video. 


 
 


Report: Amazon accused of manipulating reviews for its own products


 

Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.


 
 


YouTube advertisers can now target audiences watching on TV screens


 

Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data. 


 
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Facebook takes aim at clickbait, exaggerated and 'spammy' ads


 

Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.


 
 


Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts


 

The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.


 
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