Oct. 19 - Booking.com's spooky sleepover | P&G eyes retailer data

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Report: P&G asks for retailer data to target programmatic ads; Study: 52% of Gen Z males prefer nontraditional sports; Kellogg mixes cereal brands 'All Together' for GLAAD partnership; Lufthansa's AI-powered ad campaign personalizes travel experiences


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Daily edition
| Oct.​ 19,​ 2018
 
  


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Enhance year-end media strategies with location-based audiences. Connect your brand with active retail shoppers and in-market auto intenders.
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Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors


 

A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization. 


 
 


Report: P&G asks for retailer data to target programmatic ads


 

While retailers have long been reticent to share customer data, the CPG giant and world’s largest advertiser is positioning the data exchange as a way to better drive sales for stores. 


 
 


Study: 52% of Gen Z males prefer nontraditional sports


 

The cohort reports being frustrated that traditional sports are overloaded with marketing messages.


 
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Kellogg mixes cereal brands 'All Together' for GLAAD partnership


 

The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.


 
 


Lufthansa's AI-powered ad campaign personalizes travel experiences


 

Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.


 
 


IPG outperforms peers, posting strong organic growth for Q3


 

The acquisition completion of Acxiom Marketing Solutions on Oct. 1 could further strengthen the ad holding giant's business prospects.


 
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