NBCUniversal rolls out shoppable ad unit; Apple Pay surpasses Starbucks as most popular mobile payment app; Flip Fit aims to make e-commerce social; Rebag launches appraisal tool for luxury handbags
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Personalization is a versatile tool for marketers and retailers alike. Our latest Trendline explores how personalization can influence the customer experience as well as how top companies such as Nike and Clinique are utilizing customer data.
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