Oct. 5 - Wendy's CMO on social identity | Belief-driven buyers in majority

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53% of consumers believe brands can do more to solve social problems than governments; Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'; Smirnoff's Spotify API earned 630M impressions; Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day


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Marketing Dive's Top News


 
Daily edition
| Oct.​ 5,​ 2018
 
  


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Forrester Wave: Sales Enablement Platforms Q3 2018


B2B Marketing and Sales pros want sellers to deliver content in more customized ways. Uncover the latest research on the sales enablement space to understand why pros are increasingly investing in these platforms.
   
 


Wendy's CMO on striking the right amount of social media sass


 

At Advertising Week, the exec talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.


 
 


53% of consumers believe brands can do more to solve social problems than governments


 

Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue. 


 
 


Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'


 

The tech is about more than just search, and can build a deeper emotional connection with consumers — or just a headache, according to executives at Advertising Week. 


 
 


Smirnoff's Spotify API earned 630M impressions


 

At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.


 
 


Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day


 

Other e-commerce offerings from the Nissin-owned college favorites include a Top Ramen pillow, a Cup Noodles baby onesie and a dog Halloween costume. 


 
 


Study: 67% of OTT app users 'churn' in the first two weeks


 

The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.


 
 


Dunkin' brews pop-up tiny home that runs on coffee


 

By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.


 
 


Del Monte highlights connection to farmers, communities in 'Growers of Good'


 

The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials. 


 
 


Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow


 

Executives pushed back against the threat of trends such as agency in-housing during an Advertising Week panel moderated by Accenture Interactive Operations. 


 
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