OCTOBER 21, 2020

How Dealers Can Tap into Election Cycle Digital Advertising

Industry Voices
For starters, dealers should focus on local keywords in all their digital advertising to optimize their efforts and see the largest possible return on their investment.

Fact, Fiction of the ‘Carvana Advantage’

Industry Voices
In this first of a two-part series, author John Possumato says new arrivals in the used-car retailing space aren’t making any real money yet, but Carvana is highly valued because it has enough customer momentum and acceptance to survive into the future.

Dealers Need to Go ‘All the Way’ With Digital Retailing

Industry Voices
In this second of a two-part series, the author urges auto dealers to open up to new ways of thinking about digital retailing, free of the constraints currently in the market. Incumbents resisting adaptation and change have been known to be displaced in many an emerging market.

Consultant: Dealership Service Has Room for Improvement

It’s a truism in the service and parts industry that service retention for franchised new-car dealerships falls off as length of ownership increases, especially once vehicles are out of warranty.

Post-COVID North American Auto Industry Forecast

Audio Interview
Haig Stoddard, senior industry analyst-markets with Wards Intelligence, speaks with GlobalAutoIndustry.com about the sales outlook for North America for the rest of this year and 2021.

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