Octopus Energy is a renewable energy supplier with the over-arching goal of fast-tracking the globe to a zero carbon future.
Max McShane, Head of Digital at Octopus Energy, spoke at Econsultancy Live today about how the energy supplier strives to create 'outrageously good customer experiences' – and the successes it has seen as a result.
Adobe's Digital Trends 2021 report highlights the financial service sector's digital adoption efforts in the face of huge disruption, and the barriers it needs to overcome in order to reach total transformation.
Tony Thomas is the Head of Digital Shelf Optimisation at brand performance agency Threepipe. We recently spoke with Tony to find out more about his role, gain insight on the rapidly evolving online grocery market, and discuss how client strategy has changed at Threepipe in the past year.
A new report from Econsultancy and Decibel shows increasing numbers of businesses have recognized the close correlation between the quality of their customers' digital experience and business outcomes.
Quick Guide to Getting to Grips with Market Research and Insight This quick version of Econsultancy’s Getting to Grips with Market Research and Insight Best Practice Guide serves as an introduction to the basics of market research, providing an overview of the main tools and techniques available to address the most pressing marketing questions.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. Get your pass today!
Join our next quarterly briefing and hear from our very own founder Ashley Friedlein and a panel of senior brand marketers as they explore how marketing and ecommerce will change in H2 and beyond.
