DAILY SCOOP

Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.

PR INDUSTRY

Why PR professionals are dreading a return to the office

No, it’s not about having to put on pants. Here are some tips to show your team empathy and flexibility in the months ahead.

MARKETING

6 crucial digital marketing trends to follow

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.

PR INDUSTRY

How one PR student is building her own community to celebrate diversity

When Eno Oduok couldn’t find a group for Nigerian American communicators, she started her own project: Naiia Comm.

PR DAILY AWARDS

Announcing PR Daily's 2021 Content Marketing Awards

Showcase your creative content and campaigns that engaged audiences and delivered results! Enter by Friday, July 23.

DAILY SCOOP

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

LEADERSHIP COMMUNICATIONS

3 leadership lessons comms pros should take from an extraordinary year

What are your biggest takeaways from the many crises of 2020? Two executive coaches share the top lessons they have gleaned from their work with leaders at companies large and small.

RESEARCH

How to engage Gen Z during Pride Month and beyond

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.

WINNING CAMPAIGNS

The Home Depot Foundation celebrates 9 years of ‘Celebration of Service’ with Operation Surprise

The company offered veterans life-changing moments, earning first place in the Community Relations Campaign category of Ragan’s PR Daily Awards.

RAGAN AWARDS

Don't miss next Friday's PR Daily Awards entry deadline

Enter your communications campaigns, events (live or virtual), publications, people and teams by Friday, June 18.

THE BUSINESS MIND

3 ways PR pros can build their business acumen

To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.

DAILY SCOOP

Fisher-Price recalls products after infant deaths, TikTok tips for communicators, and Royal Caribbean eliminates vaccination requirements

Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.

PR INDUSTRY

6 keys to seamless virtual onboarding

Kroger takes a stand on DE&I, and more than 6,000 associates tune in live

Civil unrest after the George Floyd death motivated ‘America’s grocer’ to take active steps to support its employees and the communities it serves.