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DAILY SCOOP
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
WRITING & EDITING
How to edit like a pro
Identify the author’s key points, eliminate needless text, and let verbs do the heavy lifting. As you revise and polish, do so with empathy.
LESSONS IN LEADERSHIP
The importance of setting expectations for your team
The CCO for American Airlines shares lessons learned about how to set your team up for success as a comms leader.
SOCIAL MEDIA
Checklist: How to conduct a social media audit
Make your social media channels work for you in 11 easy steps.
RAGAN AWARDS
Announcing Ragan’s Employee Communications Awards finalists
Congratulations to this year’s impressive finalists.
Salesforce ties exec pay to ESG, YouTube the top live video platform in US, and Zuckerberg announces employee moniker ‘metamates’
Also: Virgin Galactic announces public sales of tickets to space and more.
THE WORKPLACE
3 mindfulness practices PR pros should master
Get more energy and avoid burnout with a little discipline and firm boundaries.
INTERNAL COMMUNICATIONS
10 ways to produce more effective employee communications
Be clear, set the tone, use multiple channels—these tips and more will help you get through to your workforce.
A DAY IN THE LIFE
Actual Agency’s Kate Corcoran Adorno on loving Slack, going remote, and pushing forward
The agency leader shares with PR Daily life lessons from her dad, how she navigates her busy schedule and her podcast recommendations for colleagues.
Meta denies data misuse after Texas lawsuit, where U.S. audiences turn for info on Black history and Harper’s Magazine slammed over NYC job posting
Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.
PR INDUSTRY
How agencies can win in this hyper-competitive hiring moment
Here’s how one PR agency hopes to continue its 15-year tradition of busting norms.
5 communication tips to build trust with workers
Be honest—especially when the news is bad. Encourage employees to ask tough questions, and clearly convey top leaders’ vision for the future.
DIVERSITY AND INCLUSION
How to prove DE&I results—and why it’s become a crucial practice for agencies
Clyde Group’s recent report demonstrates how to share your progress on diversity and inclusion. It’s an accounting that is increasingly important when competing for clients.
MARKETING
Brand messages that scored during Super Bowl LVI
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
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