Plus, the secrets of supportive signage in the pandemic ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
August 27, 2020
By Jess Zafarris
 
 
Olay's New Campaign Uses Scientific Formulas to Explain the Gender Gap in STEM
 

Skincare brand Olay has taken the next step in its quest to achieve equality for women with a campaign to bring balance to STEM fields. #FaceTheSTEMGap, which follows its #MakeSpaceForWomen Super Bowl LIV spot, was created with Saatchi & Saatchi New York and includes real women STEM leaders including Reshma Saujani of Girls Who Code, software engineer Erica Joy Baker, theoretical physicist Sabrina Gonzalez-Pasterski and the youngest astronaut-in-training, Alyssa Carson.

Watch: Two spots highlight scientific facts about the STEM gender gap to express that women are scientists and you can be one too.

 
 
 
 
 
Premium | How Signage Helps Brands Connect With Consumers and Keep Them Safe

As more businesses and public spaces open, taking measures to create a safe environment for customers and employees is key—and signage and wayfinding elements are the keys to communicating those measures and processes. After all, shouting through a mask from six feet away gets old pretty fast. We talked to Levain Bakery, Walgreens and design experts about the best practices they’re using to guide the public amid the pandemic. Here are a couple of key takeaways:

  • Designing a branded, eye-catching signage system will ensure that visitors clearly understand how to navigate retail locations and other public spaces safely.
  • Nailing the right tone is vital. If you’re in a healthcare space like Walgreens, clarity and authority take precedence, but in a more lighthearted location like Levain, you can afford to inject some levity.

Learn the secrets: Could signage encouraging healthy behaviors be a permanent fixture?

The industry’s biggest players trust Adweek to deliver the stats and insights they need to stay on top. Level up with an Adweek Pro Subscription.

 
 
 
Facebook Warns Publishers iOS 14 Fallout Could Impact Audience Network by 50%

Facebook is warning advertisers that they could lose up to 50% of their ad revenue from the platform’s Audience Network—the social network’s ad network for app developers—with the rollout of Apple’s iOS 14, which will include the end of collecting iPhone identifiers (IDFA). The move effectively halts personalized in-app ads on iPhone after customers upgrade to the OS, which will happen as soon as next month. 

What that means: It’s just the latest impact the update will have on the ad industry.

 
 
 
The Top-Performing Ad Sectors of Q2 2020

Data-driven consultant Matthew Scott Goldstein has shared his official thoughts on Q2 as a whole, including an exploration of the key findings from the quarter. Key factors include the forever-changed media landscape, the trials agencies are facing right now, the DTC boom, the potential sale of TikTok and the impending arrival of iOS 14. Here are a few key insights:

  • Advertisers must remain flexible and prepare to pause or change campaigns on a dime.
  • Streaming and CTV the only way to go in the TV space, and radio and print won’t be the same again after this.
  • Twitter had a disappointing quarter, Snapchat had an excellent one, and the future of TikTok depends on its next moves (and owner).

Discover more: Uncertainty persists in the market, but some key insights can be extrapolated from Q2’s numbers.

More of Today’s Top News & Highlights

 
 
 
 
 
 
 
 
 
 
 
 
 
HBO's Lovecraft Country Influencer Kits Support Black-Owned Businesses
 

Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism with monsters straight from author H.P. Lovecraft’s stories. To promote it, HBO sent kits to 300 influencers and press containing Lovecraft Country-inspired accessories and goods from Black-owned businesses, plus a field guide to the businesses and a virtual screening of the first episode. 

 
 
 
 
 
 
 
 
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Danone’s Chief Digital Officer Weighs in on Agility and the Future of the Customer Experience
 
Danone’s Chief Digital Officer Weighs in on Agility and the Future of the Customer Experience
 
 
 
 
 
 
 
Adweek Promos and Events
Live Today: The Adweek Hispanic and Latin American Summit
 

Join Adweek today for a live discussion with Hispanic and Latin American leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment.

RSVP for free and learn actionable takeaways and industry insights.

 
 
 
 
 
 
 
 
The Pandemic Proved There Is No Brand Loyalty Beyond Obsessed Superfans
 

But data can still help companies engage and respond

 
 
 
 
 
Lowe's Is Bringing New York Fashion Week From Runways to Homes
 

Partnering with top designers is CMO Marisa Thalberg's latest move to reimagine the brand

 
 
 
 
 
How Ad Fraudsters Are Thriving During the Covid-19 Crisis
 

Brands have started to share intelligence about suspicious data and traffic

 
 
 
 
 
The NBA and WNBA Become the Latest Brands to Team Up With Clorox
 

During the pandemic, the CPG giant has made similar deals with Uber, AMC Theaters and United Airlines

 
 
 
 
 
Meet the First 15 Creatives Accepted Into One School, a New Program Elevating Black Talent
 

The students come from a wide range of backgrounds

 
 
 
 
 
CBS Fleshes Out Fall Schedule With Programming From CBS All Access, Pop and Spectrum
 

Returning series could air as soon as November depending on production

 
 
 
 
 
 
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